Child Seats 

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Child Seats are completely omitted from the scheme all together. This is foreseen as being the major problem for families using this service. 

So, here are some sketches as to how I would tackle this also...

So with a child seat fitted to the bicycle, there is additional advertising space on the back. But I also would like to see a cover for the baby seat.

This flip cover will keep the seat dry when not being used. But also it would allow people to use it as a rain cover for other items to store in there whilst riding. Basic bread, milk groceries? A backpack for Uni?

A flip cover makes perfect sense.

Note on the bike I also recommend a sturdy double sided kick stand. This would help reduce the risk of a child wriggling in the seat from toppling the bike as the user has just got off and is preparing the bike to be redocked. This was something that was highlighted as a concern by a mother when it was mentioned.