Project scope: Improving Brisbane's CityCycle Bicycle sharing scheme.
We've been tasked with identifying through stakeholder and user interviews, how we can improve the flailing CityCycle scheme..
Step 1: Research... get to know your
Step 2: Find someone who uses it... and find out why they use it and what they'd like to see improved.
Step 3: Find someone who doesn't use it, and find out their motives for why they don't and why they wouldn't use the scheme?
Step 4: More research to find out what is already being done through news and other online resources to avoid making claims/recommendations which are already in the pipeline....
Step 5: Select from some of the more common themes in the interviews and put together a persona which represents the problems identified which more closely represents a common problem rather than personalized ranting...
Step 6: Develop some solutions to the problems identified. (Flaring)
Step 7: Begin to refine those solutions into cost effective and feasible solutions. (Basic cost benefit analysis)
Step 8: Piece together the presentation pieces and start amending any outstanding design flaws prior to practice pitch
Step 9: Refine those idea's to a very short list and begin focus and iteration of those ideas for testing.
Step 10: Get awarded for achieving the impossible and turn your first profit in 4 years.
Sounds like a plan right? Lets see how this works out.
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